Caroline Walton

Amberline Consulting

I bring clarity, strategic direction, and equanimity to complex, changing environments

Advisor, Mentor, Consultant, Non Executive Director & Fractional C -Suite Roles


What I Do

I support fintech and consumer finance organisations with:Fractional Chief Commercial Officer leadership
Strategic consulting across go-to-market, sales enablement, and CRM/process design
Non-Executive Directorships, with a focus on regulated environments and purposeful growth
Corporate Affairs advisory including regulatory engagement, public affairs, and stakeholder communications

How I Work

Calm, structured, and consultative leadership
A relationship-first approach to commercial strategy
Specialist in regulated, complex, and high-trust environments
Strong blend of commercial, communications, and governance experience

Who I Work With

Fast-growing fintechs and consumer finance businesses
Values-led organisations in regulated industries
Founders and executive teams who value integrity, planning, and purpose

Experience Highlights

25 years in financial services including C-Suite & CEO roles
6 years leading Corporate Affairs functions
Commercial leadership roles including Chief Commercial Officer
Deep expertise in stakeholder advocacy, sales strategy, and regulatory alignment


Expertise

FCA Approved Person - Corporate Affairs Professional - C.Suite Experienced - Consumer Finance Leader - Strategic Vision and Change - Experienced NED and Chair - Problem Solving - Inquisitive Nature - Regulatory and Compliance - Rapid Growth Organisations


Recommendations

"Caroline balances decisive and pragmatic leadership alongside empathy. I had the pleasure of supporting her with developing one of her leadership teams. She is highly committed to supporting her teams and enabling people to bring their best. Caroline takes her responsibilities as a leader seriously and is driven by a commitment to create a positive working culture where people can flourish. I look forward to continuing to work with Caroline in the future."

Amy Reynolds - Team Flair

"Caroline is an accomplished financial services executive with a range of skills that would be hugely valuable to any organization. As industry peers I admire and respect her ability to consider a broad range of issues to arrive at the best solution. Always professional, she was always mindful of customer and company culture issues when setting the agenda."

Chris deBoer - CEO and NED Gain Credit

"Anyone fortunate enough to work with Caroline will find her to be an inspiring and supportive leader. She has a special understanding of people and brings out the best in her colleagues. I worked with Caroline during a period of turbulence and intense pressure. Throughout this time Caroline was focused on the task, sensitive to the pressures of the job and was held in very high regard by subordinates and seniors alike. She has a strong understanding of commercial environments and is a trusted adviser at the most senior levels. Caroline was an excellent President and ambassador for the CFA. "

Russell Hamblin-Boone - CEO of Civil Enforcement Association


Awards and Training

Chartered Institute of Management Accountants 1999

Chartered Secretary & Administrator 2005

Association of Business Mentors 2025

Highly commended business leader - Women in Credit Awards 2019

Long Term Credit Strategy Top 100 influential People